PREPARE FOR THE SALESFORCE MARKETING-CLOUD-PERSONALIZATION EXAM ON ANY DEVICE WITH PDFDUMPS PDF FORMAT

Prepare for the Salesforce Marketing-Cloud-Personalization Exam on Any Device with PDFDumps PDF Format

Prepare for the Salesforce Marketing-Cloud-Personalization Exam on Any Device with PDFDumps PDF Format

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q35-Q40):

NEW QUESTION # 35
What three components can a web developer define by pageType?

  • A. Campaign
  • B. Goals
  • C. Capturing Attribute
  • D. Content Zones
  • E. Item Actions

Answer: C,D,E

Explanation:
In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),pageTypeis a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by usingpageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.
1. Item Actions
* What It Is:Developers defineitem actionsto specify the types of actions that users can take on thepage.
These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).
* Purpose:
* To enable the platform to log user activity for analytics and personalization.
* To define actionable items on the page for recommendations or offers.
* Example:
* A developer sets up "Add to Cart" and "View Product" actions for product pages.
* Documentation Reference:Item Actions in Interaction Studio.
2. Content Zones
* What It Is:Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.
* Purpose:
* To designate sections of a webpage for personalization.
* To enable seamless integration of Interaction Studio's campaigns and recommendations.
* Example:
* A developer defines a "Hero Banner Zone" or "Sidebar Recommendations Zone" for a pageType associated with a homepage or product page.
* Documentation Reference:Defining Content Zones.
3. Capturing Attribute
* What It Is:Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.
* Purpose:
* To enrich Interaction Studio's dataset with key metadata for better targeting and reporting.
* To capture information like product IDs, categories, or user actions on specific page types.
* Example:
* A developer captures attributes such as "Product Name," "Category," or "Price" on a product page.
* Documentation Reference:Capturing Attributes in Interaction Studio.
Why Other Options Are Not Correct
* B. Campaign:
* Campaigns are created and managed separately in Interaction Studio. They are not a component of pageType.


NEW QUESTION # 36
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

  • A. marketing cloud Personalization uses third party software to match anonymous and known identities
  • B. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
  • C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

Answer: C

Explanation:
Marketing Cloud Personalization usesprobabilistic matchingtechniques to unify anonymous and known identities.
* It evaluates behavioral patterns, device data, and other signals to determine if multiple profiles belong to the same user.
* Once sufficient data overlap is identified, profiles are merged for personalized interactions.
References:
* Salesforce Interaction Studio Documentation - Identity Matching


NEW QUESTION # 37
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

  • A. Trending
  • B. Similar Items
  • C. Co-Browse
  • D. Collaborative Filtering

Answer: D

Explanation:
TheCollaborative Filteringingredient uses a "people like me" algorithm to recommend products or content based on the behavior of similar users.
Reference: Salesforce Interaction Studio Recipe Ingredients Documentation.


NEW QUESTION # 38
Which three components of a recipe are optional when configuring a new algorithm?

  • A. Ingredients
  • B. Variation
  • C. Boosters
  • D. Decisions
  • E. Exclusions

Answer: B,C,E

Explanation:
When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration


NEW QUESTION # 39
What are two types that real time interaction management helps marketers to personalize the customer

  • A. Data Aggregation
  • B. Data Storage
  • C. Next best Action
  • D. Orchestration

Answer: C,D


NEW QUESTION # 40
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